SEO Audit by Tanveer Singh

Title: Airlines

Subtitle : Lufthansa , Qatar Airlines

Introduction : SEO is an important consideration for marketers because it helps you place your site on top when searched in organic results.

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

                                                                                                                                                               (Google Trends, 2017)

Google Trends Insights:

During last 12 months Lufthansa, has been above Qatar Airways in terms of trends. The main reason why Lufthansa is above Qatar because Qatar airways has more influence in Asia particularly the middle-east.

Latent Semantic Indexing Keywords:

Lufthansa	Qatar Airways
Lufthansa flight information Lufthansa cargo booking Lufthansa cargo booking Lufthansa e booking Lufthansa check my flight Lufthansa flight tracker Lufthansa booking confirmation	Qatar online booking Qatar airways manage booking Qatar air ticket prices Qatar airways use phone number Qatar airways flight check Qatar airways tracking flight Qatar airways Houston office Qatar airways special offers

Summary:

Lufthansa’s strengths are:

     It is mobile friendly

     Faster Page load time

     It has more keywords in meta tag

Qatar Airways’ strengths are:

     Its mobile friendly

     It has more presence on all social media sites

Areas that need improvement for Lufthansa is presence on more social-media sites and for Qatar airways is page load time.

The keyword sentences found on the sites were Exclusive Fares, Delhi, Prague, Istanbul, first class, Business class, Munich, Frankfurt, Luxury, Best Food, Cheap tickets.