Title: Airlines
Subtitle: Air New Zealand and the Fly Emirates
Author: Dilsher Singh
Introduction
SEO is important for marketers because it helps the companies to place their site on when they are searched by the users.
Google Trends:
Google Trends Insights:
During the last one year, Fly Emirates is leading from Air New Zealand in Canada because Emirates focuses more on international flights as compared to Air New Zealand.
Latent Semantic Indexing Keywords:
Air New Zealand
|
Fly Emirates
|
· airlines serving new Zealand
· airfares to New Zealand
· international flights to new Zealand
· air new Zealand reviews
· air new Zealand flight status
· air new Zealand check in
· air new Zealand premium economy
· air new Zealand careers
· air new Zealand air points
· air new Zealand grab a seat
|
· emirates coupons
· emirates airlines
· emirates airline
· emirates reservations
· cheap flights with emirates
· emirate airline ticket
· emirate
· cheap flights emirates airlines
· fly emirates official site
· airline emirates
· air emirates flights and prices
· Dubai flights from the USA
· emirates cheap tickets
· cheap flights to Dubai
|
Summary:
Air New Zealand strengths are:
· page load time is .75 seconds
· a lot of social media links on homepage
· mobile friendly
Fly Emirates strengths are:
· page load time .5 seconds
· social media links on homepage
· mobile friendly
· graphics are great
Areas that need improvement in Air New Zealand is that they should improve the page load time and keep all the social media links on the homepage.
Conclusion:
Fly emirates have strong SEO and performed best through audit than Air New Zealand because they have more strengths. Moreover, it is a bigger airline than Air New Zealand. Fly emirates had performed well throughout the audit as there were more responses on their website for each and every task.
References
2016 The Emirates Group. (2016). An economy that feels like an upgrade. Retrieved from the Fly Emirates: https://www.emirates.com/ca/English/?gclid=Cj0KEQiAzsvEBRDEluzk96e4rqABEiQAezEOoPTt72RMQ8fd3p9Irpsfwt50yluiCRk6_XQF3Ehtu-EaAuzh8P8HAQ&gclsrc=aw.ds
2017 Air New Zealand Limited. (2017). Air New Zealand. Retrieved 02 02, 2017, from Air New Zealand: https://www.airnewzealand.ca/?gclid=Cj0KEQiAzsvEBRDEluzk96e4rqABEiQAezEOoIqjhYZYaDlBSmXmk-Zfy1AnhfLUs7s8nG1C7K0i4C8aAlTn8P8HAQ&dclid=COestsms8tECFUO1swodzZwCGQ
CORNEAU, S. (2013, 12 02). SWOT analysis on Emirates Airlines. Retrieved from https://traveldeconstructed.wordpress.com/2013/12/02/swot-analysis-on-emirates-airlines/
Google. (2017, 02 02). Retrieved from Google trends: https://www.google.ca/trends/explore?date=today%2012-m&geo=CA&q=airlines,%2Fm%2F011lt8,%2Fm%2F011_65
London: Progressive Media Group. (2014). Retrieved from http://login.library.sheridanc.on.ca/login?url=http://search.proquest.com.library.sheridanc.on.ca/docview/1552158072?accountid=3455
Media, L. P. (2016). Leisure and arts - company profile & SWOT analysis. Retrieved from Emirates flight catering: http://login.library.sheridanc.on.ca/login?url=http://search.proquest.com.library.sheridanc.on.ca/docview/1840811026?accountid=3455
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