Lufthansa Vs Qatar Airways on Facebook

Title: Lufthansa Vs Qatar Airways

Subtitle: Comparison between Facebook pages

Author: Tanveer Singh

The Facebook pages of both Lufthansa and Qatar sir ways are creatively designed to maximize the user engagement. When we compared both here’s what we found:

	Lufthansa	Qatar Airways
Likes	2,312,316	12,354,676
Shares in last month	101,842	147,535
Page followers	2,243,243	12,290,631

It is very clear from above table that Qatar can run their Facebook page more effectively than Lufthansa. Lufthansa posts various posts daily. Some posts are promotional based for example. If they have a holiday discount coming up they will post it on Facebook using creative images to maximize the profit from the holiday season. Qatar posts their user satisfaction videos where the customers who traveled through Qatar Airways tell their stories that how comfortable was their ride and how they were treated on the plane. My favorite post from Lufthansa in recent times was when they partnered with South Africa tourism and promoted Cape Town through their posts. It was a very economical decision as they made money and made a loyal customer base in South Africa. My favorite post from Qatar Airways is when they expanded their air route into New Zealand they invited Grammy award winner Kimbra on board and when she performed they shared it through Facebook. it was a huge hit and it was one of the most liked posts of Qatar Airways.

The reasons why Qatar Airways can maximize the user engagement more than Lufthansa are as follows:

§  Qatar Airways replies to maximum possible comments on their posts it helps to build long term relationships and build loyal customer base

§  Qatar airways are more active in terms of a number of posts per day.

§  They use various keywords in their posts such as Comfort, Luxury, Cheap flights, Discounts etc.

Overall, from above analysis, it is clear that Facebook is a very powerful tool and it can help a brand increase their profits and build a loyal customer base at the same time.