Air Canada Vs Air India on Facebook

Title: Air Canada vs Air India

Subtitle: Air Canada and Air India on Facebook

Author: Jasdeep Kaur

The Facebook pages of both airlines, Air India and Air Canada are strong enough to communicate with the customers. Here, we can see and compare that how people linked with these two brands:            

	Air Canada	Air India
Likes	1,220,114	356,989
Followers	1,179,628	354,521
Shares	5,463,20	1,375,0

From the above table, it is clearly seen that the Air Canada have a strong Facebook profile and well-connected with the loyal customers as compared to Air India. Posts of Air Canada are very eye-catching and interesting, where they share their promotional strategies and customer’s experience on the flights. On the other hand, Air India posts creative interior images of their planes, for example, a plane covered with snow. Moreover, they come up with the posts that show their new promotional strategies, discounts on the next flight.

I like Air Canada’s 9^th February post very much. Air Canada come up with a video where they celebrated their 80^th anniversary and Canada’s 150^th anniversary. Video reveals that how Air Canada connected with the passengers by conveying them the best of Canada and how they feel honorable and proud to serve the diversity of a nation.

From the Air India Facebook Page, I like their 10^th February post in which they come up with a new offer of allowing 8 kg handbag. This is a very captivating approach to satisfy the customers. It makes Air India more differentiated and successful this year.

There are some reasons below that why the Air Canada is better engaged with customers than the Air India:

• ·  Up-to-date posts with innovative manner
• ·         Shows more promotional events, discounts through creative videos and images
• ·         represent customer’s experience as well as nation’s heritage

From the above analysis, it is crystal clear that Facebook is wonderful social media for brands to engage with customers and to enhance their brand image.