Content Marketing Idea for Luftanasa

Title: Lufthansa

Subtitle: Content Marketing idea for Lufthansa.

Author: Tanveer Singh

Disclaimer: “This is a student-concept for a Sheridan Pilon School of Business Social Media Marketing Course”

I am creating a campaign for Lufthansa. My idea is that to one of our route from Paris to New York in our first class we will have celebrity Meryl Streep travel. Meryl Streep is most credible film star of Hollywood. She is a a 4 times academy award winner. Before our campaign, we will run a campaign on Facebook, twitter, Instagram and YouTube. The campaign will be called “Travel with Meryl Streep”.
                

Our audience will be first class travelers. The timing of this campaign will be 1^st June 2017. This time has been chosen because people travel for summer holidays around this time. It will help the declining sales of first class tickets to competitors climb up again. Meryl Streep will a major influences to people. Here is an example of a sample poster.

The campaign will be promoted on social media platforms. There will be early sales of tickets. The plane is expected to sell all tickets before time. There will be a markup on tickets for this campaign. Our goals for this campaign are as follows:

      The announcement of campaign will be most re-tweeted post on twitter.

      It is expected to sell all tickets within 10 days of announcement.

      Meryl Streep will perform in the first-class lounge of Lufthansa.

      The performance video on YouTube is expected to get at least 10M views.

      The goal is to get at least 1M likes on Facebook to the post.

This campaign will be able to engage the audience because a word of mouth from a celebrity which is respected around the world will act as a major influences. Our major audience for this campaign is regular first class travelers with high income.The first-class experience of Lufthansa will able to get a lot of hype. The sale of first class tickets is expected to increase significantly after this campaign.