Air New Zealand Vs Fly Emirates on Facebook

Title: Air New Zealand Vs Fly Emirates

Subtitle: Comparison between Facebook pages.

Author: Dilsher Singh

Both airlines post on Facebook pages on regular basis to stay connected with customers and marketing purposes. Air New Zealand has 1,374,431 likes and 1,373,748 people their Facebook page whereas, Emirates has 6,918,252 Likes and 6,845,874 followers of the page. From this information, it is clear that emirates has almost 6 times more people than Air New Zealand on their Facebook page. From an observation on their posts, I noticed that fly emirates focus on their first class service and large Aircrafts in posts. On the other hand, air New Zealand focus on beautiful destinations to attract the users.

These posts on their Facebook pages became famous as it is a nice view in the photo of air New Zealand and it has 5k likes and 300 shares. It became famous because of this was captured by a customer and rainbow is making a photo attractive. Emirates is conveying the message that we care about our customers by putting blanket on sleeping man.it has 253 views, 10k like, 709 shares. I think post of Fly Emirates was most successful as it has more likes and views as well. There are number of airlines in industry that use the sponsor the events like sports and Fly emirates is one them. It can be seen from their Facebook posts that are related to their sponsored events. On air New Zealand page, there was post about the discount but there was no post about discount on emirates page.  “We are always there for you in Emirates Economy” these type of sentences are used by emirates in posts. “Dual destinations in one vacation - relax in the Cook Islands before exploring New Zealand ☀️🌊

📍Aitutaki, Cook Islands” Air New Zealand use sentences like this in their posts.

From the overall observations I realized that Fly Emirates is more engaged with users through Facebook page as they more likes and followers, more posts on daily basis and they try to reply every comment of users. But, both the Airlines use Facebook in an effective way to market their brands as it is very common social site.