Title: Air New
Zealand Vs Fly Emirates
Subtitle:
Comparing YouTube Channel
Author: Dilsher
Singh
YouTube is well known social site. Every brand uses it to
engage with users and marketing. Airlines post their through YouTube channels
to stay in touch with customers. Air New Zealand and Fly Emirates has YouTube
channels to post videos and stay connected with customers. Air New Zealand has
55539 subscribers and emirates has 191844 subscribers on their channels. There are number of videos related to the
safety in air new Zealand channel. They also post videos of attractive
destinations, commercials and some Christmas commercials. They use the sentence
“we are lucky to reunite the loved ones
every day” in their commercials. Emirates posts all sorts of videos on
their channel like landing and take-off of planes, sponsored sporting events,
tours of aircrafts, commercials and introduction of new routes. They use the
slogan “hello tomorrow” in their
commercials. Both brands upload the videos on regular basis but emirates is
more active to upload videos. The recent video of emirates is about Landing of
A380 aircraft in Johannesburg and it was uploaded 3 days ago. This video got
12k views in 3 days. Talking about Air New Zealand, the recent video is about
“A better way to fly from California”. This video was posted 4 days ago and got
222 views in 4 days.
Most successful video posts
Emirates got 5 million views on this video. This video was
posted in October 2016. It is a commercial video. They got over 17k likes and
1900 comments on this video. This video show the first class experience that is
provided in the emirates. Air New Zealand got over 7 million view in this
video. It was uploaded February 2014 and got 13k likes. This video shows safety
tips to be followed in an aircraft during an emergency.
Both the brands are competing head to head on YouTube but
emirates is posting all variety of videos on their channel for better user
engagement.
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