Title: air new Zealand Vs Fly Emirates
Subtitle: Concept for Fly Emirates
Author: Dilsher Singh
I am going to create a campaign for Fly
Emirates. This is going to take place in various flights in Europe during
summer. We are going to invite soccer stars to aircrafts in several flights
that will increase the ticket sales in Europe. Passengers will get a chance to
travel with Christiano Ronaldo, Lionel Messi and other soccer players that have
good name and fame in European football. 
Emirates is a proud sponsor of real Madrid football club.
There are some planes that have image of players on it. People will get a
chance to travel with their favorite player and they will walking in the plane
during the flights. They will be giving out their jerseys and other stuff
during the flight. The announcement of this campaign is going to take place on:
·
Emirates Facebook page will share number of
posts.
·
Instagram page of fly emirates will create
awareness among followers about this campaign.
·
There will be tweets on twitter about this
campaign.
·
Video in promotion of this campaign will be
uploaded to YouTube channel
There will be links to buy tickets in the posts so that
users can get the tickets easily. People will get some discounts on sharing
these posts that will help to target more people. We are organizing this
campaign in order to build strong customer base in Europe. Our target audience
is economy class travelers who travel a lot. It will attract youngsters also
who are crazy for soccer. Social media is strong tool for marketing these days
and we are going to totally rely on social media for advertising this campaign.
There are expectations that ticket sales will increase during and after this
campaign.
