Lufthansa Vs Qatar Airways on You Tube

Title: Lufthansa vs Qatar Airways

Subtitle: Comparing YouTube Channels.

Author: Tanveer Singh

YouTube strong and popular way of marketing these days. It is like video search engine. Lufthansa and Qatar both have a you tube channel and they regularly share information about their upcoming events and they post videos of their events. Upon a close analysis of both the channels here’s the information that we found:

	Lufthansa	Qatar Airways
Subscribers	34,393	49,300
Views	23,107,480	30,628,776

Lufthansa joined the social media site on April 14, 2006.Since then Lufthansa is regularly posting videos on their channel. On an average, they at least post 1 video in 2 days which is quite a good number for YouTube. All their content is well categorized. promotional videos are kept in a separate playlist where as info-graphic videos are kept in a separate playlist. Qatar airways joined the YouTube on December 22,2006 and are active on the site since they post on average 1 video per day which is very good number from a marketing point of view. The content of both the websites is about their premium lounges, new routes, upcoming discounts etc. The most successful video of Qatar Airways is when they posted the inauguration video of their new Airbus A350. It was one of the most liked videos on their channel and it created a lot of hype. The most successful video of Lufthansa in my opinion is their flight safety video which was filmed with plays of very popular football team FC Barcelona. Due to presence of huge football stars like Lionel Messi, Neymar, Suarez and Iniesta. It was their most like d video and there was a significant increase in their subscribers after this video.

The Successful strategies used by both the brands are as follows:

§  Keep the videos entertaining

§  Update the channel regularly

§  Keep the content categorized

     From above discussion, its clear that YouTube is a very powerful social media tool and it can help with     marketing in a lot of ways and both the brands which are listed above use this tool effectively and efficiently.