SEO Audit by Jasdeep Kaur

Title: Airlines

Author: Jasdeep Kaur

Subtitle: Air Canada, Air India

Introduction

 SEO is an important consideration for marketers because of the following reasons:

·       Search engines brings more revenue: we all know consumers always check the reviews online before buying. So, nobody want to spend too much time virtually. That’s why organic SEO is very important to make you virtually available for your customers.

·       Rise of mobile devices: A crowd is increasing significantly on mobile devices. So, SEO play vital role to keep the companies on right track. For example, local search optimization is opened for companies. They should try to use this (Olenski, 2014).

·       Keep in Top 5 suggestion: It is also important to have a SEO because customers always visit top 5 websites at the time of finding information.

Google Trends:

(Google, n.d.)

Google Trends Insights:

Throughout the last 12 months, Air Canada lead over the Air India. Air India lies almost at the flat or bottom line. The main reason behind this is that the air India has only one direct air flight from India to Canada and vice-versa. Other reason is that the air Canada is the home airline, which makes it more influencing and trustworthy. Special offers by the air Canada and flexible seating also makes it busiest than air Canada (Arik Motskin, 2016). 

Latent Semantic Indexing Keywords:

Air Canada	Air India
Air Canada Flight Status Pearson Flight Status Air Canada Flight Schedule Air Canada Flight check-in	Air India Status Career air India in Air India Flights Flight to India from us (Lsigraph, n.d.)

Summary:

The keyword sentences found on the sites are the Air Canada flights status, Flight Schedule, Career Air India in, Air India Status.

Strengths of Air Canada:

·       Quicker page-load time

·       User- Friendly

Areas to improve

·       Need to improve their social media on their home web page.

·       Need to improve delaying flight times

Strengths of Air Canada:

·       Have social media websites like Facebook, LinkedIn etc.

·       Good Reputation

Areas to improve:

·       Need to improve strategy as their competitors do.

·       Need to be more flexible in terms of luggage.

Conclusion:

In conclusion, Air India did a better SEO audit as compared to Air Canada due to the following reasons:

References

(2016). Retrieved Feburary 02, 2016, from Air India: http://www.airindia.in/

Air Canada. (2017). Retrieved from Air Canada: https://www.aircanada.com/ca/en/aco/home.html?utm_source=google&utm_medium=cpc&utm_campaign=RLSA%20-%20Branded%20-%20Air%20Canada%20(Canada)%20-%20EN%20(ALL%20EN%20Visitors)&utm_term=Air%20Canada%20Brand&utm_content=&acid=cpc|POS%20Canada%20Branded|RLSA%2

Air Canada SWOT Analysis, USP & Competitors. (2014, January). Retrieved from Mbaskool: http://www.mbaskool.com/brandguide/airlines/4268-air-canada.html

Arik Motskin, Z. G. (2016, January 21). Stuck at the Gate: Which Canadian Airlines Will Get You There On Time? Retrieved from The 10 and 3: http://www.the10and3.com/stuck-at-the-gate-which-canadian-airlines-will-get-you-there-on-time/

Bhasin, H. (2014, December 04). Swot Analysis of Air India. Retrieved from Marketing91: http://www.marketing91.com/swot-air-india/

Google. (n.d.). Google Trends. Retrieved from Google: https://www.google.ca/trends/

Lsigraph. (n.d.). Retrieved from Lsigraph: http://lsigraph.com/

Olenski, S. (2014, March 26). 7 Reasons Why Your Business Should Invest In SEO. Retrieved from Forbes: http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/#2e249ea31337