Content Marketing Idea for Fly Emirates

Title: air new Zealand Vs Fly Emirates

Subtitle: Concept for Fly Emirates

Author: Dilsher Singh

I am going to create a campaign for Fly Emirates. This is going to take place in various flights in Europe during summer. We are going to invite soccer stars to aircrafts in several flights that will increase the ticket sales in Europe. Passengers will get a chance to travel with Christiano Ronaldo, Lionel Messi and other soccer players that have good name and fame in European football.  

Emirates is a proud sponsor of real Madrid football club. There are some planes that have image of players on it. People will get a chance to travel with their favorite player and they will walking in the plane during the flights. They will be giving out their jerseys and other stuff during the flight. The announcement of this campaign is going to take place on:

   ·         Emirates Facebook page will share number of posts.

   ·         Instagram page of fly emirates will create awareness among followers about this campaign.

   ·         There will be tweets on twitter about this campaign.

   ·         Video in promotion of this campaign will be uploaded to YouTube channel

There will be links to buy tickets in the posts so that users can get the tickets easily. People will get some discounts on sharing these posts that will help to target more people. We are organizing this campaign in order to build strong customer base in Europe. Our target audience is economy class travelers who travel a lot. It will attract youngsters also who are crazy for soccer. Social media is strong tool for marketing these days and we are going to totally rely on social media for advertising this campaign. There are expectations that ticket sales will increase during and after this campaign. 

Air New Zealand's and Fly Emirate's Fan Pages

Title: Air New Zealand Vs Fly Emirates

Subtitle: Comparing fan Pages, influencers, inbound links

Author: Dilsher Singh

Number of unofficial pages that managed and operated by fans are active on social media sites. These pages play important role in marketing. People use to trust these pages because the posts on these pages are not from the company. There are number of unofficial pages of Air New Zealand and Fly Emirates on social sites which are promoting their brands.

Fly Emirates

   1.       It is a Facebook page but, this page is not operated by the emirates, it has 5k like and followers. Posts about the emirates can be seen in the picture about emirates.

 https://www.facebook.com/Fly-Emirates-427174674074423/

 .       2.       This is a fly emirates fan page on Instagram. It is an unofficial page and operated by fans or third party. Similar posts like official page can be seen on this page that helps users to engage with emirates.

 https://www.instagram.com/flyemiratesfans/?hl=en

1.   3.    It is a blog by a customer who had a very good experience while travelling in emirates and he shared everything through this blog. These blogs helps to build a strong customer base.

https://saneeya.wordpress.com/2017/02/11/an-emirates-cabin-crew-knight-in-shining-armour/

Air New Zealand

   1.       It is a Facebook page that use to post pictures and videos of air new Zealand that helps the company for marketing their brand.

https://www.facebook.com/airnzfairy/?ref=br_rs

2.       It is a page on Instagram that helps air New Zealand to stay connected with customers even though it is not managed by air New Zealand.

https://www.instagram.com/air_new_zealand/

   3.       It is a blog by a customer who shared his experience through this blog. He told about the service, food etc. through this blog. These blogs attract new customers and push them to trust on their service.

http://www.bloggeratlarge.com/new-zealand/what-to-expect-in-air-new-zealands-business-class/

From the overall observation, I noticed that fan pages help brands to engage users and stay connected with them without any cost. These pages help to build trust of new customers that lead to long term relationship with the company

Air New Zealand Vs Fly Emirates On You Tube

Title: Air New Zealand Vs Fly Emirates

Subtitle: Comparing YouTube Channel

Author: Dilsher Singh

YouTube is well known social site. Every brand uses it to engage with users and marketing. Airlines post their through YouTube channels to stay in touch with customers. Air New Zealand and Fly Emirates has YouTube channels to post videos and stay connected with customers. Air New Zealand has 55539 subscribers and emirates has 191844 subscribers on their channels.  There are number of videos related to the safety in air new Zealand channel. They also post videos of attractive destinations, commercials and some Christmas commercials. They use the sentence “we are lucky to reunite the loved ones every day” in their commercials. Emirates posts all sorts of videos on their channel like landing and take-off of planes, sponsored sporting events, tours of aircrafts, commercials and introduction of new routes. They use the slogan “hello tomorrow” in their commercials. Both brands upload the videos on regular basis but emirates is more active to upload videos. The recent video of emirates is about Landing of A380 aircraft in Johannesburg and it was uploaded 3 days ago. This video got 12k views in 3 days. Talking about Air New Zealand, the recent video is about “A better way to fly from California”. This video was posted 4 days ago and got 222 views in 4 days.  

Most successful video posts

Emirates got 5 million views on this video. This video was posted in October 2016. It is a commercial video. They got over 17k likes and 1900 comments on this video. This video show the first class experience that is provided in the emirates. Air New Zealand got over 7 million view in this video. It was uploaded February 2014 and got 13k likes. This video shows safety tips to be followed in an aircraft during an emergency.

Both the brands are competing head to head on YouTube but emirates is posting all variety of videos on their channel for better user engagement.

Air New Zealand Vs Fly Emirates on Twitter

Title: Air New Zealand Vs Fly Emirates

Subtitle: Comparing the twitter Accounts

Author: Dilsher Singh

As all the airlines are active on twitter. All of them try to engage and build a strong customer base through twitter. Today I am going to observe twitter accounts of air new Zealand and fly emirates and compare them which one is doing better on twitter.

	Tweets	Following	Followers	Likes	Lists	Moments
Fly Emirates	2299	34	837 k	342	0	1
Air New Zealand	3405	1258	1997	568	1	1

From the above table we can see that air New Zealand is more active on twitter and tweets more often than Fly emirates even though it has less followers. Air New Zealand has more like and they following number of other accounts on twitter as compared to emirates. There are some posts that can be seen on their Facebook pages but, there are number of new posts on twitter for both the airlines. Air New Zealand focus on beautiful sceneries that are in their destinations whereas emirates primarily focus is on their first class service in their tweets. Tweets about their air crafts can also be seen from both sides. Air New Zealand has also tweeted about the Cyber Monday discount on their twitter account.

Most Successful Tweets

Emirates got 321 likes, 80 re tweets and 12 replies on this post. This post is about a music event in Dubai sponsored by emirates where crew members of emirates can be seen with the celebrities. On the other, air New Zealand got very few likes as compared emirates because they have very few followers and it is a picture of adventure activity that is held in New Zealand.

From the overall observation, it can be said that fly emirates is more user engage on twitter as it has more followers whereas air new Zealand is trying to get more active on by tweeting more often.  

Air New Zealand Vs Fly Emirates on Facebook

Title: Air New Zealand Vs Fly Emirates

Subtitle: Comparison between Facebook pages.

Author: Dilsher Singh

Both airlines post on Facebook pages on regular basis to stay connected with customers and marketing purposes. Air New Zealand has 1,374,431 likes and 1,373,748 people their Facebook page whereas, Emirates has 6,918,252 Likes and 6,845,874 followers of the page. From this information, it is clear that emirates has almost 6 times more people than Air New Zealand on their Facebook page. From an observation on their posts, I noticed that fly emirates focus on their first class service and large Aircrafts in posts. On the other hand, air New Zealand focus on beautiful destinations to attract the users.

These posts on their Facebook pages became famous as it is a nice view in the photo of air New Zealand and it has 5k likes and 300 shares. It became famous because of this was captured by a customer and rainbow is making a photo attractive. Emirates is conveying the message that we care about our customers by putting blanket on sleeping man.it has 253 views, 10k like, 709 shares. I think post of Fly Emirates was most successful as it has more likes and views as well. There are number of airlines in industry that use the sponsor the events like sports and Fly emirates is one them. It can be seen from their Facebook posts that are related to their sponsored events. On air New Zealand page, there was post about the discount but there was no post about discount on emirates page.  “We are always there for you in Emirates Economy” these type of sentences are used by emirates in posts. “Dual destinations in one vacation - relax in the Cook Islands before exploring New Zealand ☀️🌊

📍Aitutaki, Cook Islands” Air New Zealand use sentences like this in their posts.

From the overall observations I realized that Fly Emirates is more engaged with users through Facebook page as they more likes and followers, more posts on daily basis and they try to reply every comment of users. But, both the Airlines use Facebook in an effective way to market their brands as it is very common social site.

Content Marketing Idea for Air India

Title: Air Canada Vs Air India

Subtitle: Content Marketing Idea for Air India

Author: Jasdeep Kaur

Disclaimer: “This is a student concept for a Sheridan Pilon School of Business Digital Marketing Course”.

I am going to create a campaign for my favorite airline, Air India. This campaign will be held in the month of June, which is the month of cricket ICC Champion Trophy 2017. My idea behind this campaign is to invite cricket team of India to travel with us and enjoy the journey to London. This will be a great opportunity for fans of the team India to travel with them. This campaign will be called as “Journey with team India”.

Our target audience will be youngsters, who have a keen interest in cricket and a big fan of Indian cricket stars. They will get a chance to take a selfie with their favorite cricket stars and also have their autographs. Team India will also distribute their jerseys, autographed bats to the lucky 5 winners. Before this campaign, we will promote this on the social sites, for example, Facebook, Instagram, You Tube, and twitter. By promoting the campaign on social sites ahead, people will be excited to buy tickets which will be excited to buy tickets which will expect to sell like a hotcake. 

Our main goal is to achieve from this campaign are listed below as:

·         Increase ticket sales

·         Post  experience reviews from the team India on the social platforms, after traveling

·         Share the videos and selfies of team India with passengers on Facebook, twitter, and YouTube

·           Hit millions of likes, comments and share on all the social websites.

From all the discussion, we can predict that the Air India will get a success in increasing their ticket sales and to brighten the brand image in the airline industry. Because celebrities like cricket stars will be considered to be a main power of the Air India. 

Air Canada's and Air India's Fan pages

Title: Air Canada Vs Air India

Subtitle: Fan Pages, influences, inbound links for both airlines

Author: Jasdeep Kaur

These days, fan pages and word of mouth are very important and more trustworthy for customers, when they want to buy anything from any brand. Simply, it is like if my friend recommends this brand, then I will buy this.

Air Canada

        I.          1.  The Air Canada’s fan flight page organizes the events to win tickets with comfortable accommodation. Similarly, they come up with new contests to win customer’s trust and try to keep them joined with Air Canada

https://www.nhl.com/jets/fans/acfanflight

        I.          2.  Instagram fan page of Air Canada is very creative and have 451 followers. Posts of this page are most of the images of air Canada planes that shows the interior of the plane and the beauty of the outside nature while traveling on air Canada.

https://www.instagram.com/aircanadapage/?hl=en

        I.            3.The Facebook Air miles Canada fan page shares images of air Canada planes, ticket prices and new deals to win air miles card points.

https://www.facebook.com/AirMilesCanada/?fref=ts

Air India

1.      The blog is created by one of the Air India fans who post the entries regularly related to the Air India’s responsive staff, flexible timing, food service, and new promotions etc.

http://blogs.timesofindia.indiatimes.com/randomaccess/my-air-india-scorecard/

1.      The page is also created on Instagram by lovers of Air India that posts the images of their loyal staff, planes and the customer’s experience with them.

 https://www.instagram.com/airindiawe/?hl=en

1.      There are a number of blogs created by Air India influences to keep the people engaged with this incredible airline. This is one of the great examples of air India blog created by one of the loyal influences. There is a description of the first experience of traveling on Air India.

From the above depiction, it is clear that influence's pages are very important and a powerful way to promote the brand and to build a strong relationship with the loyal customers.

Air Canada Vs Air India on You Tube

Title: Air Canada Vs Air India

Subtitle: Comparison of their YouTube Channel

Author: Jasdeep Kaur

The YouTube channels of both Air Canada and Air India are very persuasive to engage with people. Both airlines upload the videos that show their brand image. Here, we can see know about them:

	Air Canada	Air India
Number of Videos	10,407,445	450,005
Number of Subscribers	10,793	675
Number of Views	9,604,974	448,566
Number of links to other social sites	5 ·          Facebook ·          Twitter ·          Instagram ·          aircanada.com ·          Google+	·         44 ·          Facebook ·          Twitter ·          Instagram ·          Google+ ·

From the above table, it is clear that there is a huge difference between their activeness on you tube channel. Air Canada has uploaded the videos in millions whereas air India’s videos are in just thousands. Since 2006, Air Canada is very up-to-date to share the videos related to their promotional strategies, customer experience, new destination, and also shows their country heritage. There is no doubt that channel of air India is not credible. They are continuously trying to differentiate their brand by uploading the videos in which they show interior of the plane, customer’s experience, events in which they participate or organize and their new promotional strategies.

My favorite video from the air Canada channel is in which they show families reunion. In this video, they clicked the pictures of families who travel with them. My Favorite video from the air India side is where one of the employees share her working experience. She expresses that air India is a great part of her career and like a great family for her.

                                                                                        

After looking at the videos of both airlines, Air Canada seems to be more successful than the Air India. Following are the reasons:

• ·         Huge difference between likes, subscribers, and viewers
• ·         Air Canada’s videos are more creative and promoting
• ·         Posts videos regularly
• ·         Update channel regularly

 

Overall, YouTube is the great source to show the brand live to the public and to gain their reviews which help to make the brand’s identity more unique

Air Canada Vs Air India on Twitter

Title: Air Canada vs Air India

Subtitle: Comparison of their Twitter accounts

Author: Jasdeep Kaur

The both airlines are also up-to- date and active on the twitter. They share their posts on twitter regularly. Here, we can see how well they are engaged with customers.

	Air Canada	Air India
Followers	401 k	112 K
Tweets	241 K	13.5 K
Likes	1718	4194
Following	19.4 K	2611

The above data analyzes that the Air Canada has also a more strong profile on the twitter account in comparison to Air India. Since 2009 they are active on twitter and share their posts regularly about their new promotional plans, discounts for the next flight, customer experience etc. interestingly, they come up with a number of tweets per day. Air India joined the twitter in late 2011 to engage with their customers on another social media. They also tweet their selfies in different contests, upload videos which show the interior of the plane, a food service, and passenger’s comfort. Usually, they share customer experience and new promotional strategies posts.

My favorite post of Air Canada from the recent time is when they announced the award for the passenger who travels over 3 million miles with them. This is a very honorable moment for air Canada to prove them as the best airline. This post re-tweeted and gain popularity. From the Air Canada twitter page, my favorite post is when they come up with the planning of new services on #Delhi-#Kochi-#Dubai route. In this post, they wear Indian traditional attire which is a very entrancing moment. This post went viral on other social media and is a good way to promote the brand.

Even though air Canada has a strong twitter profile, the post of Air Canada gains more popularity than Air Canada. Because of the following reasons:

• ·         Post is re-tweeting again and again
• ·         Gain more likes
• ·         Reply to this post very effectively

·         Used more keywords like new fly services, high status, and cheap tickets etc.

Overall, it is clear that Twitter is another powerful social media for brands to enhance their brand image and build the customer relationship more strong.