Title: Air Canada Vs Air India
Subtitle: Comparison of their YouTube Channel
Author: Jasdeep Kaur
The YouTube
channels of both Air Canada and Air India are very persuasive to engage with people.
Both airlines upload the videos that show their brand image. Here, we can see
know about them:
Air Canada
|
Air India
|
|
Number of Videos
|
10,407,445
|
450,005
|
Number of Subscribers
|
10,793
|
675
|
Number of Views
|
9,604,974
|
448,566
|
Number of links to other social sites
|
5
|
·
44
·
|
From the
above table, it is clear that there is a huge difference between their
activeness on you tube channel. Air Canada has uploaded the videos in millions
whereas air India’s videos are in just thousands. Since 2006, Air Canada is
very up-to-date to share the videos related to their promotional strategies,
customer experience, new destination,
and also shows their country heritage. There is no doubt that channel of air
India is not credible. They are continuously trying to differentiate their
brand by uploading the videos in which they show interior of the plane,
customer’s experience, events in which they participate or organize and their
new promotional strategies.
My favorite video from the air Canada
channel is in which they show families reunion. In this video, they clicked the
pictures of families who travel with them. My Favorite video from the air India
side is where one of the employees share her working experience. She expresses
that air India is a great part of her career and like a great family for her.
After
looking at the videos of both airlines, Air Canada seems to be more successful
than the Air India. Following are the reasons:
- · Huge difference between likes, subscribers, and viewers
- · Air Canada’s videos are more creative and promoting
- · Posts videos regularly
- · Update channel regularly
Overall, YouTube is the great source to show the brand live to the public and to gain their reviews which help to make the brand’s identity more unique
