Content Marketing Idea for Fly Emirates

Title: air new Zealand Vs Fly Emirates

Subtitle: Concept for Fly Emirates

Author: Dilsher Singh

I am going to create a campaign for Fly Emirates. This is going to take place in various flights in Europe during summer. We are going to invite soccer stars to aircrafts in several flights that will increase the ticket sales in Europe. Passengers will get a chance to travel with Christiano Ronaldo, Lionel Messi and other soccer players that have good name and fame in European football.  

Emirates is a proud sponsor of real Madrid football club. There are some planes that have image of players on it. People will get a chance to travel with their favorite player and they will walking in the plane during the flights. They will be giving out their jerseys and other stuff during the flight. The announcement of this campaign is going to take place on:

   ·         Emirates Facebook page will share number of posts.

   ·         Instagram page of fly emirates will create awareness among followers about this campaign.

   ·         There will be tweets on twitter about this campaign.

   ·         Video in promotion of this campaign will be uploaded to YouTube channel

There will be links to buy tickets in the posts so that users can get the tickets easily. People will get some discounts on sharing these posts that will help to target more people. We are organizing this campaign in order to build strong customer base in Europe. Our target audience is economy class travelers who travel a lot. It will attract youngsters also who are crazy for soccer. Social media is strong tool for marketing these days and we are going to totally rely on social media for advertising this campaign. There are expectations that ticket sales will increase during and after this campaign.