Lufthansa Vs Qatar Airways on Twitter

Title: Lufthansa vs Qatar Airways

Subtitle: Comparing the Twitter accounts.

Author: Tanveer Singh

The two brands are active on Twitter and share the posts regular upon a close look on both accounts. Here are the key details that we found:

	Lufthansa	Qatar Airways
Followers	318 K	1.15 M
Likes	2962	2649
Tweets	58.7 K	34.6 K
Following	141	250

Lufthansa joined twitter in march 2010 and it is active since then. They share a variety of posts regularly including some promotional bases like ticket rebates, new destinations and they share variety of posts answering the queries or complaints of their customers. They usually tweet 5 times a day. Qatar Airways joined twitter in April 2008 and they are also active since then. They also tweet a lot of stuff daily including answers to customers, announcing rebates, special discounts etc. My favorite post from Lufthansa in a recent time is when they announced on twitter that they are adding new planes to their fleet which will service across Europe and Asia. This tweet was shared a lot of times by users. My favorite post of Qatar Airways is when they gave a free ticket to a mother who posted on twitter about her wish to meet her son who was working in America. This post gained a lot of hype and it was re-tweeted a lot and they could send a positive image of their brand.

The strategies that both the brands use to maximize their engagement on twitter are as follows:

§  They re-tweet their customers tweets effectively.

§  They have images and videos of their brand which present a perfect image for their brand.

§  They tweet a variety of stuff so that audience does not get bored.

§  They try to rope celebrities into their campaigns to reach a wider audience.

From above analysis, Qatar Airways has more followers than Lufthansa but they donor tweet regularly as Lufthansa does. On the other hand, Qatar Airways like and re-tweet the tweets of their followers more than Lufthansa.